Sony continue to get attacked. Over, and over again. In different countries with different impacts. Searching Google News for “sony hack” comes up with 1880+ articles (6th of June 2011).

It seems to me that Sony don’t have an effective, consistent strategy for dealing with the security of their global online presence. These attacks have gone beyond what the attackers can achieve in terms of compromising systems and are now almost simply providing Sony’s brand and reputation a beating. Even if a script-kiddie were to deface a small-scale, country specific website, the mere fact that it happens to be a Sony site guarantees headlines.

As I have said in previous posts, the biggest change the Internet brings is that distance is no longer a factor when dealing with crime: a hack can look like it’s coming from the other side of the world when, in fact, it’s actually being performed in a coffee shop down the road.

Companies facing these types of issues really have to do some serious work in limiting the impact of future attacks. The first issue is identifying all of the targets, however tenuous a link they may have with the parent brand, and prioritise them in terms of their connectivity to back-end systems or sensitive data. Classify them and review existing controls then implement consistent controls making best use of limited security resources.

I’ve heard senior executives at various organisations state that they don’t see the point of implementing good security because they don’t believe they are a target. It’s impossible to say what motivates every hack, but it’s definitely true to say that it costs organisations less in the long run if they do things properly from the start rather than trying to bolt on security processes after a major incident.

Just look at Sony.